The Interdisciplinary Health Communication blog from the University of North Carolina School of Journalism and Mass Communication recently posted a blog about the US’s Center’s for Disease Control and Prevention’s new HIV outreach efforts through comic books (Take That, Evildoers! The CDC Fights HIV With Comics). In an attempt to reach 15- to 24-year-olds with HIV prevention information, the CDC awarded funding to a comic book maker to create digital comics that resonate with that audience. The hope is that such an effort will jump-start more health communication interventions for that age group.

This got me thinking about what innovate projects are being done across the region to reach that age group, since the HIV rate among this age group has been rising.When an organization or government agency plan a communication strategy, do they segment their population, or is the approach more of general HIV prevention information? If money was of no concern, what would you like to see being done to reach youths with HIV/STD behavior change information?