When you’re Jamaica’s Ministry of Health and you want to get the message out about the Zika virus what do you do? You turn to reggae music. In ‘We Nuh Want Zik V’, one of the most catchy Zika PSAs available, obstetrician and gynecologist Michael Abrahams, energetically encourages people on how to keep dangerous mosquitoes away… Read More Jamaica turns to reggae to stop Zika
Did you make a New Year’s resolution to be healthy? You’re not alone. One of the most talked about mages of the past few weeks is not from a health campaign but from a weight loss company. Weight Watchers launched a new campaign with Oprah Winfrey a few weeks ago, and since then the deeply personal and… Read More Can Oprah help you exercise?
I was browsing through the Healthy Caribbean Coalition website recently and click on their Tobacco Control section. I’m involved in a research project looking at the effectiveness of cigarette warning labels globally so tobacco control is of increasing interest to me. At the top of HCC’s Tobacco Control page was a “Response to e-cigarette promotion… Read More E-cigarette advertisements in the Caribbean
One of the many challenges with having a blog about health communication in the Caribbean region is that I am not exposed to as much information about the region as I would like. I live in Durham, NC and am completing my Ph.D. at the University of North Carolina at Chapel Hill. Suffice to say,… Read More Do you work to promote health in the Caribbean?
Tempo Television networks turned 10 years in 2015, and one of the early things I remember about the station was their One Love: Badness Outta Style campaign. Badness Outta Style is Tempo’s pro-social campaign to bring attention to violence in Caribbean communities. The campaign included a music video by reggae artist Peter Runks as well as… Read More Tempo Networks turned 10: What happened to its pro-social campaign?
The US Food and Drug Administration (FDA) estimates that more than 4 million African American, Hispanic and Asian American youth are open to smoking or are already experimenting with cigarettes. To prevent and reduce tobacco use among youth, the FDA started the anti-tobacco campaign called Fresh Empire at the end of 2015 targeted at this so-called… Read More The FDA’s attempt to reach Hip Hop youth through Fresh Empire campaign
Earlier this year I had the opportunity to contribute a case study to the companion website for Health Promotion: Planning and Strategies 3e, written by Green, Tones, Cross and Woodall. I choose to write about the tobacco control health promotion program in Jamaica. Summary On 15 July 2013 Jamaica’s new Public Health (Tobacco Control) Regulations entered into… Read More Tobacco Control and Health Promotion in Jamaica