I’ve recently been trying to get more information on who’s doing what in health communication across the region. In the course of my diggings, I came across this book published this past summer. Health Communication in the Caribbean and Beyond: A Reader by Dr. Godfrey A. Steele is an excellent resource for introducing the concepts and applications.  The book is described as a “comprehensive, wellresearched and up-to-date discussion of the local and international health communication literature and provides a theoretical and practical framework for teaching health and/or medical communication skills. It reviews, explains and applies health communication concepts and principles, and provides contexts for their application in both the classroom and in the health professions.”

In an article in Trinidad’s Guardian newspaper about the book’s launch quoted Dr Brader Brathwaite, retired senior lecturer in the Faculty of Medical Sciences, as saying

“The reader is just a trailblazer in a number of books that must now be published in the area of health communication because one day we may come to accept health communication will be the key to better health for Caribbean people.”

I think this is one of the best quotes I’ve seen for increased attention to the role of health communication in health promotion and disease prevention. I like it so much, I am going to add it to the header for my blog. Yeah!!!.

To read the full article, go to: http://www.guardian.co.tt/node/18424


This week, I got an e-mail from a colleague who wanted to discuss ‘social marketing’ such as Facebook outreach to enhance our health communication project. This reminded me of a graphic I received not long ago from Neil Thornley from Thornley & Hill UK who’s also concerned about the conflation of social marketing and social media marketing. Below is a graphic he designed to help explain the two concepts.

In Neil’s word:

Well, simply put:

Social marketing is designed to lead to changes in behaviour, changes in policy or changes in environment to benefit the social good.  Social media is a tool (alongside direct marketing, advertising etc.) which utilises social networks to drive sales (in accordance with a marketing plan), create positive PR and/or drive brand awareness.

Both represent a shift towards consumer orientation to realize organizational (social) goals and tailoring the product to the customer.

Source: http://thornelyhill.co.uk/blog/?p=84


Yesterday, U.S. Vice President Joe Biden was on the couch with the ladies of The View discussing the stubbornly high rate of dating and other violence against young women ages 16 to 24. He gave a passionate interview about raising young men to not engage in violent acts, and to educate young women to speak up about violence committed against them.

Whoopi also made a great point to remind women that the way to get a man’s attention is to not hit him. Do not hit him!. Violence in itself is something we need to teach children not to perpetrate on each other.

When was the last time your elected official, primarily at such a high level (think your Prime Minister) openly discussed steps being take to reduce the rate of violence against young women in your country? Discuss.


Here’s the agenda for the Global Health Council’s Communications working group meeting:

1:00    Welcome and Introductions
1:10    Get the Message – A Caribbean Text Message    Advocacy Campaign
Soren Nielsen, Communications Consultant,Get the Message Campaign
Lessons learned, challenges and results from an NCD-awareness campaign that led to 500,000 text messages across the Caribbean

1:50    New Media Working Group

2:05    Discussion: The Working Group moving forward

Global Health Council
1111 19th St NW, Suite 1120
Washington, DC

And to learn more about the campaign, visit https://caribbeanhealth.org/2011/03/25/get-the-message-support-healthy-caribbean-coalitions-mission-on-cncds/