Can Oprah help you exercise?


Did you make a New Year’s resolution to be healthy? You’re not alone.

One of the most talked about mages of the past few weeks is not from a health campaign but from a weight loss company. Weight Watchers launched a new campaign with Oprah Winfrey a few weeks ago, and since then the deeply personal and emotional tone of the ad got many people talking.

Did Oprah’s personal message and resolution make you think about your own life? Did it prompt you to take action on your diet and exercise? Celebrity influence on public health is not new. Studies have shown major  behavior changes after the public hears about a celebrity or public figure’s health issues.

I am curious to see what effect, if any, Oprah’s new ad has on people both in the United States and beyond. This is especially timely because the Caribbean region right now is plagued by high rates of diabetes and other non-communicable diseases.


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