Tag: CBMP

Posted on in In the News, Mass Media, Media Advocacy

CBMP launches ‘Man a Man: Live Up’ video competition

The theme for the competition is “Faddahood and manliness inna dis ya century”.

With the contest, Caribbean Broadcast Media Partnership on HIV/AIDS seeks to engage 18-24 year old Jamaicans to showcase their talent by creating an original two (2) minute video in any format from a music video, dramatic short, blog, podcast, editorial commentary, documentary and animation as long as it meets the competition rules for submission.

This competition is just one of the collaborative initiatives under the CBMP and PSI/Caribbean partnership umbrella of the CARISMA II project which aims to highlight the social issues impacting on HIV prevention across the Caribbean region. “Our constructs of masculinity and fatherhood in the region significantly influence the behaviours linked to some of the structural drivers of HIV and we saw this as an innovative way to hear from young people in Jamaica how they think about these issues in order to help us craft more relevant and meaningful programmes.”says Dr. Allyson Leacock, Executive Director of CBMP.

The ‘Man A Man: LIVE UP’ video competition videos will be showcased on YouTube with the top ten finalists’ submissions uploaded to Facebook at a later date. The competition has a first prize of USD $2,500 cash, a Digicel mobile phone, LIVE UP and Got IT? Get IT t-shirts plus many more items. The winning videos will also be shared with the CBMP 110 member stations in 24 Caribbean countries

Check out www.manaman.iliveup.com for more information.

Posted on in In the News, Mass Media, Social Marketing

CBMP evaluating LIVE UP campaigns

I’ve always been impressed by the work of the Caribbean Broadcast Media Partnership (CBMP) on HIV/AIDS primarily because  strongly believe in the power of the media to get prosocial messages across. And, as with any campaign, it’s important to know what works and what doesn’t. Monitoring and Evaluation is just as important as Design and Implementation.

A few weeks ago, I received an e-mail from the folks at CBMP asking me to take a survey about their campaigns. Now, I have to admit the e-mail looked a little shoddy because it did not have the excellent graphics that I’ve come to associate with the organization. To be honest, it was just a few lines of text and nothing else. However, I can say that the survey is real and here’s what it said:

“For the past 5 years, the CBMP has rolled out 4 creative campaigns yielding over 53 TV and 43 radio PSAs as they aimed to share HIV information, reduce stigma and ultimately change behavior now they want to know – Did it work? In the coming weeks, with support from UNICEF, CBMP has contracted CARIMAC to conduct audience surveys to get feedback on the LIVE UP campaigns. You too can be a part of this exciting exercise. You just have to visit http://www.iliveup.com and click on the survey button to give us your feedback on LIVE UP!”

The survey is conducted in collaboration with the Caribbean Institute for Media and Communications (CARIMAC), another institution that I admire for their strong work on social and behavior change communication across the region. The aim is “to know what messages you have seen and remember, and what you think Caribbean people have understood from the campaign.”

To access the survey, go to http://www.iliveup.com/ and click on “Take Our Survey” in the upper right hand corner.