The theme for the competition is “Faddahood and manliness inna dis ya century”.

With the contest, Caribbean Broadcast Media Partnership on HIV/AIDS seeks to engage 18-24 year old Jamaicans to showcase their talent by creating an original two (2) minute video in any format from a music video, dramatic short, blog, podcast, editorial commentary, documentary and animation as long as it meets the competition rules for submission.

This competition is just one of the collaborative initiatives under the CBMP and PSI/Caribbean partnership umbrella of the CARISMA II project which aims to highlight the social issues impacting on HIV prevention across the Caribbean region. “Our constructs of masculinity and fatherhood in the region significantly influence the behaviours linked to some of the structural drivers of HIV and we saw this as an innovative way to hear from young people in Jamaica how they think about these issues in order to help us craft more relevant and meaningful programmes.”says Dr. Allyson Leacock, Executive Director of CBMP.

The ‘Man A Man: LIVE UP’ video competition videos will be showcased on YouTube with the top ten finalists’ submissions uploaded to Facebook at a later date. The competition has a first prize of USD $2,500 cash, a Digicel mobile phone, LIVE UP and Got IT? Get IT t-shirts plus many more items. The winning videos will also be shared with the CBMP 110 member stations in 24 Caribbean countries

Check out www.manaman.iliveup.com for more information.