CBMP evaluating LIVE UP campaigns

I’ve always been impressed by the work of the Caribbean Broadcast Media Partnership (CBMP) on HIV/AIDS primarily because  strongly believe in the power of the media to get prosocial messages across. And, as with any campaign, it’s important to know what works and what doesn’t. Monitoring and Evaluation is just as important as Design and Implementation.

A few weeks ago, I received an e-mail from the folks at CBMP asking me to take a survey about their campaigns. Now, I have to admit the e-mail looked a little shoddy because it did not have the excellent graphics that I’ve come to associate with the organization. To be honest, it was just a few lines of text and nothing else. However, I can say that the survey is real and here’s what it said:

“For the past 5 years, the CBMP has rolled out 4 creative campaigns yielding over 53 TV and 43 radio PSAs as they aimed to share HIV information, reduce stigma and ultimately change behavior now they want to know – Did it work? In the coming weeks, with support from UNICEF, CBMP has contracted CARIMAC to conduct audience surveys to get feedback on the LIVE UP campaigns. You too can be a part of this exciting exercise. You just have to visit http://www.iliveup.com and click on the survey button to give us your feedback on LIVE UP!”

The survey is conducted in collaboration with the Caribbean Institute for Media and Communications (CARIMAC), another institution that I admire for their strong work on social and behavior change communication across the region. The aim is “to know what messages you have seen and remember, and what you think Caribbean people have understood from the campaign.”

To access the survey, go to http://www.iliveup.com/ and click on “Take Our Survey” in the upper right hand corner.

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