One of the advice I got before entering my Ph.D. program was to make sure I focus on theory. Those of us in communication love theory. While I’m still trying to figure out which theories will form part of my long-term research agenda, I’m very much drawn to Everett Roger’s work on diffusion of innovations/information. This is a very important theory in communication in general but particularly so in understanding health communication exposure and effects. So, I was quite excited to see the folks over at thornely & hill create an inforgraphic about diffusions of innovations.
So, what is diffusion of innovations about? See more after the jump.