How the Social Marketing Process happens

This is a follow-up post to the one I did a few weeks ago about Social Marketing vs. Social Media. The folks over at thornley & till created another excellent graphic on how the social marketing process happens at their organization. This is a great resource for student attempting to understand the process as well as instructors and managers who want to teach about the process.

What do you think?

The original is posted at the thornley & hill blog: