Hey,
The folks over at PAHO’s Public eHealth Innovation and Equity in Latin American and the Caribbean (esac) are hosting their weekly eHealth chat this evening. Join the Twitter conversation to learn how we can harness emerging technologies to reduce health disparities across the region.
https://twitter.com/#!/eSACproject/status/159406188021293056
This week, I got an e-mail from a colleague who wanted to discuss ‘social marketing’ such as Facebook outreach to enhance our health communication project. This reminded me of a graphic I received not long ago from Neil Thornley from Thornley & Hill UK who’s also concerned about the conflation of social marketing and social media marketing. Below is a graphic he designed to help explain the two concepts.
In Neil’s word:
Well, simply put:
Social marketing is designed to lead to changes in behaviour, changes in policy or changes in environment to benefit the social good. Social media is a tool (alongside direct marketing, advertising etc.) which utilises social networks to drive sales (in accordance with a marketing plan), create positive PR and/or drive brand awareness.
Both represent a shift towards consumer orientation to realize organizational (social) goals and tailoring the product to the customer.
Caribbean Health Communication Blog 