Earlier this year I had the opportunity to contribute a case study to the companion website for Health Promotion: Planning and Strategies 3e, written by Green, Tones, Cross and Woodall. I choose to write about the tobacco control health promotion program in Jamaica.
On 15 July 2013 Jamaica’s new Public Health (Tobacco Control) Regulations entered into force. The strategy to promote acceptance of and compliance with the Regulations focuses on sensitizing internal and external stakeholders at the national and community levels. The health promotion strategy combines various approaches, including communication, entertainment/edutainment, legislation, social marketing and community outreach.
Keywords: communication, social marketing, message framing, health advocacy, health public policy, community empowerment