As a budding researcher, one of the things I am most curious about investigating is the extent to which US-developed public service announcements affect decision-making of Caribbean youths. In essence, considering the large amount of original content and ads we are exposed to, do they have any effect on what we do? Particularly in the context of health behavior. For example, the Ad Council and the National Campaign to Prevent Teen and Pregnancy is rolling out new ads intended to reduce the rates of unplanned pregnancy among unmarried youths ages 18 to 24. The ad uses humor to emphasize the importance of birth control and end with the line: “You didn’t give up on sex. Don’t give up on birth control either. We know already that teen and young adult pregnancy rates are high in our communities. Do the commercials make you think twice? Does it make you want to talk to someone about this topic? Or is it just some other commercial that you flip through?